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Storytelling in Copywriting

Scripts that Sell: Mastering the Art of Storytelling in Copywriting

Copywriting is much more than crafting clever words– it’s about applying the art of storytelling to your marketing. You May be thinking. . . .storytelling? Yes, storytelling is not exactly like a bedtime story, though the concept is the same. Such as creating an emotional connection with your audience to subtly displaying what makes you …

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Mastering Email Marketing Strategies: A Breakdown of What to Do and Not Do

Mastering Email Marketing Strategies: A Breakdown of What to Do and Not Do

The power of email marketing strategies cannot be underestimated. From staying top-of-mind with customers to creating conversions, this marketing approach can have a dramatic effect on your business’s success. Though with so many dos and don’ts out there, it can be hard to know what will bring the best results for your small business. First …

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